During a crisis, such as an economic downturn or unexpected disruption, businesses often experience decreased revenue, increased uncertainty, and disturbances in their cash flow. And, as any business owner knows, financial stability is crucial to navigating through challenging times.
To manage the financial stability of your business, you need to know the availability of cash or easily convertible assets to meet short-term financial obligations. In other words, you need to preserve and improve liquidity.

Liquidity is the grease that allows the gears of business operations to move smoothly, ensuring that bills are paid, salaries are disbursed, and opportunities are seized without hesitation – a safeguard from unforeseen financial shocks. Just as a well-prepared ship, sails through storms unscathed, a company with ample liquidity is better equipped to weather economic downturns, market fluctuations, or unexpected expenses.

But beyond its apparent practicality, let us delve deeper into the profound significance of liquidity. Preserving and improving liquidity during a crisis requires a multi-faceted approach that involves careful planning, strategic decision-making, disciplined execution, and ongoing monitoring. By implementing these best practices, you can strengthen your company’s financial position, enhance its resilience, and set the stage for a successful turnaround.

Assess and Prioritize

Begin by assessing your current financial situation. Identify your immediate cash needs and prioritize essential expenditures such as payroll, rent, utilities, and debt service based on critical obligations. Continuously monitor your actual cash flow against your forecasted figures, and adjust your strategies and actions as needed to stay on track and address any deviations.

Cash Flow Forecasting

To help you understand your liquidity needs and potential gaps, and to help you prioritize areas in need of improvement, develop a detailed cash flow forecast that identifies areas of high cash outflows and low cash inflows. This will allow you to identify and implement initiatives that directly enhance cash flow. For example, you can offer early payment discounts to customers, which will help strengthen customer loyalty and lead to more consistent cash inflows. Another way to enhance cash flow is to renegotiate payment terms with suppliers, explore alternative revenue streams, and freeze non-essential spending. Developing a cash flow forecast will allow you to anticipate periods of tight liquidity and identify potential shortfalls in advance, giving you time to take corrective actions. You must regularly update this forecast to reflect changing circumstances and adjust your strategies accordingly.

Working Capital Management

Efficient working capital management can release cash for immediate use. You can optimize your working capital by extending accounts payable where possible and encouraging prompt accounts receivable collections. Another way to manage your working capital is to analyze your inventory levels and adjust them to align with current demand. Excess inventory ties up valuable cash. Reduce excess inventory to free up working capital by shifting your focus to selling high-demand products and minimizing investments in slow-moving items.

Debt Restructuring and Negotiation

Evaluate your debt obligations and explore opportunities for debt restructuring, refinancing, or renegotiation with creditors and lenders. Some examples of restructuring can include extending payment schedules, lowering interest rates, or consolidating debt to reduce immediate financial strain. Securing more favorable terms can alleviate immediate cash pressure.

Asset Management and Utilization

Assess your assets and consider selling non-essential or underutilized assets to generate immediate cash. The proceeds from these transactions can inject cash into your operations, providing you with a quick infusion of liquidity during a crisis.

Emergency Financing

If your liquidity situation is dire, explore options for emergency funding such as short-term loans, lines of credit, or factoring arrangements. Carefully assess the terms and interest rates to maintain caution, because taking on more debt could exacerbate the financial situation in the long run.

Relationship Management

Maintaining transparent communication with your stakeholders including your customers, suppliers, lenders, investors, and most importantly, your employees can help you build trust and potentially lead to more support during challenging times.  Transparency about your liquidity management strategies and the steps you’re taking to navigate the crisis among your stakeholders enhances a company’s reputation and emanates confidence that your business is taking proactive steps to manage the challenging circumstances your company is experiencing.

Scenario Planning

Another helpful tip for preserving and improving liquidity is to develop multiple scenarios for potential outcomes of the crisis to ensure you’re ready to adapt if circumstances change. Once you assess the financial impact of each scenario on your liquidity, you will be able to anticipate different outcomes and plan your liquidity management strategies accordingly. Your well-defined contingency plan should outline steps to be taken in different crisis scenarios and should address key decisions, communication strategies, and resource allocation.

In the realm of business, liquidity is not a luxury—it’s a necessity. It’s not just about counting dollars; it’s about ensuring the smooth functioning of the economic engine that drives your organization forward. It’s about safeguarding the interests of your stakeholders and securing the future you envision. A business with liquidity at its core possesses flexibility and strategic agility, allowing it to act decisively, resulting in a competitive edge over those who need to scramble for funding.

It’s important to remember that each situation is unique, and the strategies you adopt should be tailored to your company’s specific circumstances. It’s recommended to work closely with financial experts, consultants, and advisors to develop a comprehensive and effective liquidity management plan.

The experienced team at JACO can help you implement a liquidity strategy to navigate the financial challenges you may face and emerge from the crisis with your business’s financial health intact. Give us a call, or drop us an email so we can learn more about your business and the challenges you are facing.

If you found this topic interesting, our strategic partner DWH published this content that you may find relevant as well: How to Preserve and Improve Liquidity and Preserving and Improving Liquidity During a Crisis.

About Jeff

Jeff has over 25 years of strategic planning, business development, and business transformation leadership experience. Having worked with mid-market, closely-held and family-owned businesses his entire career Jeff has a unique understanding of how these enterprises operate and the challenges they face.

He is passionate about working with business leaders to build strong cultures while developing and executing strategies that deliver exceptional results that benefit all the company’s stakeholders. Jeff’s hands-on approach to working with companies begins with a commonsense approach to strategy development.

With extensive experience in organizational turnaround and growth Jeff follows a defined process (disciplined, focused, intentional) to guide clients from strategy to execution. His experience covers a multitude of industries, with an in-depth understanding of automotive manufacturing.

Jeff holds a Master’s in Business Administration from the Capital University School of Management and earned a Bachelor of Arts in Business Administration and Management from Ohio Dominican University.