Proactive Stakeholder Communication in Times of Uncertainty 

Volatility in global trade and supply chains doesn’t just test operational systems; it tests relationships. In a climate of uncertainty, proactive stakeholder communication serves as a strategic differentiator, building trust and strengthening partnerships.

At JACO Advisory Group and DWH, we’ve seen firsthand how proactive, transparent communication with customers and lenders can make the difference between weathering a storm and being overwhelmed by it. This blog explores proven tactics to strengthen your relationships and reinforce trust in an environment where certainty is rare, ultimately providing you with a sense of reassurance and confidence.

The Two Pillars of Stakeholder Communication:

1. Customer-Facing Communication
2. Transparency Builds Trust 
   • Be upfront about disruptions: If shipments are delayed due to customs slowdowns or supplier issues, communicate this information clearly and promptly.
   • Set realistic timelines and share updates as situations evolve.
   • Acknowledge challenges candidly, and highlight your efforts to mitigate them.
3.  Flexibility to Meet Changing Needs 
   • Offer alternative products or services when supply chain disruptions affect availability.
   • Be creative in helping customers meet their needs, like bundling services or temporary workarounds.
   • Offer flexible delivery options (e.g., partial shipments) to help customers stay on track.
4. Continuous Engagement, Not One-Time Updates 
   • Utilize regular updates, such as newsletters, customer webinars, and FAQs, to keep customers informed.
   • Host interactive forums to gather customer input on how you can adapt together, making them feel involved and valued in the process.

Real-World Tactic:

A packaging supplier facing delays due to port congestion launched a customer dashboard that tracked real-time shipment status. This transparency reassured customers that they were a priority, even when deliveries were impacted.

1. Lender and Financial Partner Communication
2. Share Your Scenario Analyses 
   • Provide detailed updates on how your scenario planning informs your cash flow and strategic decisions.
   • Show lenders that you’re not reactive but proactive — a crucial factor in maintaining access to capital.
3. Collaborate on Contingency Plans 
   • Engage lenders in discussions about alternative financing options if specific scenarios unfold.
   • Involve them in your “Plan B” so that you’re aligned on potential support needs.
4. Highlight Your Risk Mitigation Efforts 
   • Demonstrate how supplier diversification, nearshoring, and digital supply chain tools are helping reduce exposure.
   • This proactive posture can bolster your credibility and make lenders more willing to extend credit lines.

One automotive parts supplier shared monthly scenario updates with its banking partners, illustrating the potential impacts of future tariff hikes and outlining its plans to manage them. This transparent communication earned them a line of credit increase — a crucial lifeline when tariffs spiked.

In times of turmoil, clarity is a competitive advantage. By fostering open and transparent communication with both customers and financial partners, you turn them into allies who share in your journey toward resilience and growth.

When you communicate proactively, you turn volatility into an opportunity to build loyalty and deepen stakeholder partnerships. At JACO Advisory Group and DWH, we’re here to help you foster that trust. Not sure where to start? Give us a call. Our initial consultation is complimentary and confidential.

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For tailored guidance, visit www.jacoadvisorygroup.com or www.dwhcorp.com.

Jeff has over 30 years of strategic planning, business development, and business transformation leadership experience. Having worked with mid-market, closely-held and family-owned businesses his entire career Jeff has a unique understanding of how these enterprises operate and the challenges they face.

He is passionate about working with business leaders to build strong cultures while developing and executing strategies that deliver exceptional results that benefit all the company’s stakeholders. Jeff’s hands-on approach to working with companies begins with a commonsense approach to strategy development.

With extensive experience in organizational turnaround and growth Jeff follows a defined process (disciplined, focused, intentional) to guide clients from strategy to execution. His experience covers a multitude of industries, with an in-depth understanding of automotive manufacturing.

Jeff holds a Master’s in Business Administration from the Capital University School of Management and earned a Bachelor of Arts in Business Administration and Management from Ohio Dominican University.