OVERVIEW
- Revenue: $10,000,000
- General Description: Event Space & Regenerative Farm
- Geographic Location: Ohio
- Markets Served: Hospitality
THE SITUATION
Featuring exquisite facilities and beautifully maintained gardens, paired with attentive service from a dedicated and passionate team, the company has built a reputation for delivering an exceptional customer experience. This unwavering commitment to excellence has consistently earned high ratings and glowing reviews. Both ownership and leadership take immense pride in exceeding customer expectations and ensuring every interaction leaves a positive and lasting impression.
The Company achieved rapid growth, driven by its stunning facilities and outstanding guest experiences. However, this expansion revealed the need for improvement in several key operational areas:
- Tactical: Business planning and cost management.
- Strategic: Project planning and capital allocation.
- Enterprise-level: Governance, succession planning, and estate management.
By addressing these areas, the Company has positioned itself for sustainable growth and long-term success.
THE SOLUTION
JACO Advisory Group was engaged to perform a comprehensive assessment of the Company, bringing its hallmark approach of delivering honest, data-driven insights—focusing on “what you need to hear, not just what you want to hear.”
The assessment revealed a mix of strengths and challenges. While the Company boasted impressive assets, such as state-of-the-art facilities, a dedicated team, and customer-focused leadership, it also faced significant gaps. These gaps posed risks to ownership, hindered growth opportunities, and prevented the Company from reaching its full potential.
Using a meticulous, data-driven approach, JACO crafted an in-depth analysis and developed a strategic roadmap with clearly prioritized action steps. Additionally, JACO partnered with the Company to identify critical needs and leveraged its extensive network to connect the business with the right internal and external resources to drive the plan forward.
THE OUTCOME
The Company is embarking on an ambitious transformation—evolving from an exceptional event provider into an exceptional business—while staying true to its core mission and values. At the heart of this evolution is a steadfast commitment to delivering unparalleled value to its customers.
This transformation was driven by a commitment to financial and operational discipline, leadership growth, succession planning, and strengthened governance. The President’s role has been significantly expanded, while the CEO has assumed dual responsibilities as both CEO and Chairperson. To support these transitions, JACO has played a vital role in guiding both executives. Alongside these leadership changes, three key initiatives are underway to position the Company for its next phase of growth:
1. Establishing a Non-Voting Board of Advisors
A new advisory board with specialized expertise has been formed to guide the Company during its next growth phase. This group provides external perspectives to the CEO and Chairperson, focusing on governance while improving visibility into daily operations.
2. Implementing Robust Financial Processes
The Company has implemented a formal budgeting process and a disciplined financial reporting cadence. These measures are designed to deepen leadership’s understanding of financial objectives, foster accountability, and drive a return to desired profitability levels.
3. Building a Structured Operational Framework
The Company is adopting a more systematic operational approach to support growth while maintaining its strong customer-first ethos. Key initiatives include launching a new accounting system, implementing targeted growth strategies, and developing cross-functional KPIs to better measure and track performance.
In addition, JACO has provided executive coaching to the President, ensuring a smooth transition into his expanded role. This support has empowered the leadership team to effectively execute the Company’s strategic initiatives and achieve its financial goals.
Through its partnership with JACO Advisory Group, the Company has laid a solid foundation for sustainable growth. By addressing critical operational gaps and implementing a clear, data-driven strategy, the organization is now better equipped to seize future opportunities and overcome challenges. With stronger leadership, enhanced governance, and a commitment to operational excellence, the Company is evolving while remaining true to its mission of delivering exceptional value to its customers.
This transformation not only ensures continued success but also honors the Company’s legacy as it charts a bold path forward.
