Business Development

Planning for growth

JACO’s business growth advisors are specialists who work with mid-market, closely held, and family-owned businesses to create and implement effective sales and marketing strategies. Our proven growth strategies include organizational development to help companies build their capacity to change and achieve greater effectiveness while minimizing risk and complexity.

How we do it.

JACO takes a multi-pronged approach to business development. From sales and marketing to diversifying revenue streams, partnering with JACO puts your company on the path to growth and long-term stability.

We work with you to create and implement a go-to-market strategy that involves sales & marketing goals and objectives to help you gain a competitive advantage. Our go-to-market strategies include:

  • Sales & Marketing Plan Development
  • Market Positioning & Pricing
  • Business Plan Development
  • Diversified Revenue Streams
  • Controlled & Profitable Growth

JACO’s business growth advisors closely collaborate with your organization to examine the current market, identify potential geographical gaps and customer pain points, and create offerings that address these unmet needs. JACO turns this information into a well-researched business growth plan. Within the business growth plan is a well-defined value proposition, which helps to communicate the benefits you offer clearly, differentiating you from the competition.

Developing a sales and marketing plan is only the beginning. JACO will explore market positioning, pricing, and customer needs. Our advisors view business development as an opportunity to grow where you can be most impactful.

Once the strategic plan is created, we leverage our extensive experience to implement it independently or with partners to ensure market success.

Differentiation as your business grows.

While every company wants to grow, the question often is how to achieve sustainable differentiation. Mid-sized companies may lack the resources to launch a meaningful new venture, so part of our team’s go-to-market strategy includes helping you believe in your business by creating and maintaining brand awareness. Additionally, we know market stagnation is always a risk, so our team incorporates strategies to help you prepare for and navigate through a stagnant market. We help you do this before any launch by thoroughly analyzing market positioning and pricing. Our ability to adapt to unforeseen challenges can be a decisive factor in the success of a new venture.

Achieving controlled, profitable, and responsible growth is essential for business development. Whether your business competes in a commodity category or has points of difference, it can be a platform for generating growth in new market segments.

JACO’s team has helped hundreds of businesses plan for growth and navigate tough transitions. Let JACO’s advisors roll up their sleeves with you to turn your business development aspirations into reality.